Communication is critical, not only in the pharmacy environment but in any environment where there are people present. The clinical role of the pharmacist means that there are plenty of opportunities to communicate with the patient and with other health professionals. Pharmacists are the triage between the patients and the medical practitioners and after all helps in taking medicines safely and appropriately by the patients. Hence, pharmacists should have good communication skills.So pharmacists should possess good communication skills to correct weakness and strengthen confidentiality in disseminating information.Effective communication by pharmacists is essential to ensure patient safety in terms of provision and use of medications by patients.
Every day Americans are subjected to a barrage of advertising by the pharmaceutical industry. Mixed in with the pitches for a particular drug—usually featuring beautiful people enjoying themselves in the great outdoors—is a more general message. Boiled down to its essentials, it is this: “Yes, prescription drugs are expensive, but that shows how valuable they are. Besides, our research and development costs are enormous, and we need to cover them somehow. As “research-based” companies, we turn out a steady stream of innovative medicines that lengthen life, enhance its quality, and avert more expensive medical care. Yes, we have them to thank for medicinal breakthroughs, and scientific research certainly isn’t cheap; however, when the goal of a pharmaceutical company turns from profit to excess profit, everyone suffers.