Every day Americans are subjected to a barrage of advertising by the pharmaceutical industry. Mixed in with the pitches for a particular drug—usually featuring beautiful people enjoying themselves in the great outdoors—is a more general message. Boiled down to its essentials, it is this: “Yes, prescription drugs are expensive, but that shows how valuable they are. Besides, our research and development costs are enormous, and we need to cover them somehow. As “research-based” companies, we turn out a steady stream of innovative medicines that lengthen life, enhance its quality, and avert more expensive medical care. Yes, we have them to thank for medicinal breakthroughs, and scientific research certainly isn’t cheap; however, when the goal of a pharmaceutical company turns from profit to excess profit, everyone suffers.
The image of nursing has changed and developed throughout history. One of the main causes of this change is the media’s portrayal of the profession. American culture and major historical events have also played a factor in shaping the public’s perception of professional nursing. Views of nurses also vary globally, as seen in the comparison between the popular image of Japanese and American nurses. Despite the challenging negative impressions established by the media and pop culture, nurses must adhere to a moral and ethical code, in providing the highest quality of care.
Recently, Health 2.0 reported that 34 percent of Americans turn to social media for health research. Their information, based upon an iCrossing report, shows that consumers choose Wikipedia, online forums and message boards as their most favored resources for information. Additionally, while these users are looking for answers, they also seek support and interaction.